CoppaFeel! was founded in 2009 by Kris Hallenga and her twin sister Maren, after Kris was diagnosed with incurable (stage 4 / secondary) breast cancer at the age of 23.

"CoppaFeel! was born because I was never told to check myself and I didn't know I could get breast cancer at 23... So now we educate young people about why they should start checking from a younger age so that all breast cancer is diagnosed early" - Kris Hallenga